Byrnes Consulting, LLC » Marketing mix

Five Social Media Policy Tips

Michael W. Byrnes Jr. — Fri, 19 Apr 2013 03:29:43 +0000

Too many organizations do not have a social media policy, or if they do, the policy needs to be vastly improved.

To help, Mike Byrnes, President of Byrnes Consulting, shared advice from five industry experts.

Read Mike’s Financial Advisor article for tips on the following topics:

Make it a living document
Know the regulations
Archive and avoid testimonials
Cover the basics
Do not just tell them what not to do

Need help developing your social media strategy, please contact Byrnes Consulting.

Your Most Reviewed Online Information

Michael W. Byrnes Jr. — Thu, 18 Apr 2013 21:05:46 +0000

Know what is consistently one of the most visited pages on most websites?
The biography under the ‘About Us’ section.
Why is that? Visitors want to know about you.

Read Mike Byrnes’ Financial Advisor article to learn why your bio is so important and get to know more about these five elements of a great bio page:

A picture
An explanation of what you do
Being to the point
Videos
Personality
And more

Contact Byrnes Consulting to help improve your online marketing strategy and presence.

Unleash the Power of Blog Commenting

Michael W. Byrnes Jr. — Thu, 18 Apr 2013 19:42:19 +0000

Mike Byrnes, President of Byrnes Consulting, was quoted extensively in an article in the March 2013 issue of Website Magazine.

Read what Mike said about commenting on other sites. He gives advice about:

having a distinct opinion
being trendy and newsworthy
writing to get to the point quickly with easy-to-scan text
creating goodwill
tracking and analyzing traffic
refining and improving

Contact Byrnes Consulting for more advice on building a successful online marketing strategy.

Four Tips To Get More PR

Michael W. Byrnes Jr. — Mon, 15 Apr 2013 02:40:14 +0000

After giving an FPA of Massachusetts media training and speaking at the Barron’s Top Independent Advisors Summit, Mike Byrnes came up with four pieces of advice to get more publicity utilizing social networks.

Read Mike’s Financial Advisor article for tips on:

Knowing where to get published.
Finding the press.
Interacting with the press.
Commenting online.

If you would like help building a PR and social media strategy for increased success, do not hesitate to reach out to Byrnes Consulting.

Social Media Advice for Top Advisors

Michael W. Byrnes Jr. — Thu, 14 Mar 2013 15:34:09 +0000

Mike Byrnes, President of Byrnes Consulting, LLC, spoke at Barron’s Top Independent Advisor Summit.

As the only speaker to have two speaking slots, Mike was able to give online marketing advice covering a wide range of topics. He highlighted online marketing trends and detailed how social networks can create both stronger client relationships and new business.

Watch a few minutes of Mike’s presentations in the following 12 short videos.

Getting LinkedIn (presentation #1)

Prospects searching via LinkedIn (1:44) — learn why the traditional referral model has changed and why LinkedIn is an essential part of what prospects will search online before reaching out for more information.

Traditional networking vs. LinkedIn (1:39) — understand why traditional networking is not as powerful as LinkedIn by comparing access to second-degree connections.

LinkedIn profile advice (1:51) — know why to avoid jargon. Have your LinkedIn profile be well written and scanable. Also, keep it up to date to stay top of mind.

LinkedIn and the press (1:52) — recognize how LinkedIn can be used to get publicity. Business journalists use LinkedIn more than any other social network. Use the advanced search feature to find them and add the Publications section to share your press appearances. Also, list skills and expertise.

LinkedIn Q&A (5:28) — see Mike answer questions about LinkedIn’s premium service, promoting a company page, un-connecting with people already in a network, connecting with ultra high net worth individuals and recruiting through the social network.

Your Online Presence (presentation #2)

Mobile’s impact on email marketing (3:29) — learn how mobile devices (smart phones and tablets) are booming. Discover how handheld devices are impacting other communication tactics like email marketing.

Being the trusted option (2:04) — understand the importance of a strong webutation. What are your prospects going to find online? Will the professional and personal information online help build trust?

Content marketing (2:37) — know why it is important to be flawseome (being awesome by having flaws). Laugh at yourself, make a connection with clients and become friends. Test different marketing content to see what works.

Twitter advice (3:24) — identify the reasons to use Twitter, including both getting breaking news and getting the word out.

Social network stats (3:11) — learn some powerful social media statistics. Facebook dominates (based on usage and users), Pinterest is visual and very popular with women, and YouTube is the second largest search engine.

Client prospecting idea (0:58) — find out how social media trainings hosted by advisors can help educate the millionaires not using social networks (and even those that are). Clients will greatly appreciate it and prospects will too.

Social media Q&A (8:18) — see Mike answer questions about social media regulation, QR codes, Facebook personal versus company pages, and more.

Check out pictures from the conference and like Byrnes Consulting, LLC on Facebook (if you haven’t already.)

Need help with your online marketing strategy or interested in hiring Mike Byrnes to be a keynote speaker for your event? Contact Byrnes Consulting for more information.

10 Tips To Get More Twitter Followers

Michael W. Byrnes Jr. — Wed, 13 Mar 2013 14:33:37 +0000

If a business or person is trying to get the word out using Twitter, but has few followers, it is going to be ineffective.

Read a Financial Advisor article written by Mike Byrnes, President of Byrnes Consulting, LLC, for his ten tips on how to get Twitter followers:

Follow others
Use hashtags
Keep tweets short
Broaden topics
Cross promote
Engage others
Play favorites
Create lists
Ask for followers and retweets
Be yourself and tweet

Follow @ByrnesConsultin and @AdvisorAdvice on Twitter for more helpful business-improving information.

Also, reach out to Byrnes Consulting, if you need help with your online marketing strategy.

PR and social media training

Michael W. Byrnes Jr. — Tue, 05 Mar 2013 19:54:03 +0000

Mike Byrnes, President of Byrnes Consulting, spoke for the Financial Planning Association of Massachusetts on the topic of PR and social media.

Watch a handful of YouTube videos to learn about:

Benefits of PR – know how positive publicity can help your business
A digital footprint – understand how prospects and the media will do online research to determine if they want to work with you
Search engine pinball – realize how the referral model and the act of getting media appearances are both being impacted by search engine results
Twitter and the media – learn how to use Twitter to connect with the press

Also, read the article 5 PR tips for financial advisors covering the presentation.

Kevin Feehily moderated an expert panel of advisors that shared their successful PR experiences. Read the Financial Advisor article [still to be published] covering the highlights of what was said.

To see pictures from the event, visit (and like) Byrnes Consulting, LLC on Facebook.

Need help with your online marketing strategy? Reach out to Byrnes Consulting for assistance!

Watch this video on YouTube.

The Super Bowl Commercial Showcase

Michael W. Byrnes Jr. — Mon, 18 Feb 2013 06:33:53 +0000

This year’s Super Bowl had lots of excitement from the game, half-time show, blackout and over 50 commercials.

As always, the event provides lots of great advertisements and marketing lessons that go with them.

Read Mike Byrnes’ Financial Advisor article to also learn what were the best and worst ads.

Need help with your advertising and social media strategy? Contact Byrnes Consulting today.

See previous years’ Super Bowl recaps.

Top 2013 ads:

Doritos’ “Fashionista Daddy”
Taco Bell’s “Viva Young”
Volkswagen’s “Get In, Get Happy”
Tide’s “Miracle Stain”
M&Ms’ “I’ll Do Anything”
Chrysler’s ad for Ram pickups trucks called “Farmer”
Budweiser’s “Brotherhood”
GoDaddy’s “Perfect Match”

Top Guns, the NextGen and Social Media

Michael W. Byrnes Jr. — Mon, 18 Feb 2013 05:23:58 +0000

For over 3,000 attendees, this year’s TD Ameritrade Institutional National conference rocked for registered investment advisors. It had everything from Condoleezza Rice, the 66th Secretary of State of the United States, to 80s rockstar, Pat Benetar.

Along with speaking in the social media lab, Mike Byrnes wrote three articles for Financial Advisor:

See pictures from the event.

If you need help with any of these topics to increase your success, contact Byrnes Consulting today.