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Best Super Bowl Commercials Overshadowed By The Patriots


Super Bowl LI (51) had an epic comeback the likes nobody had seen in the championship game before.

The Patriots, 25 points down, climbed back from a deficit that looked unsurmountable.  They tied the game up, sending it to the first-ever overtime in Super Bowl history.  Eventually, New England marched down and scored a winning touchdown.  It gave each Tom Brady (the MVP) and Bill Belichick record-setting fifth rings, ending any dispute that they are the greatest quarterback and coach of all time.

The commercials, that are sometimes more entertaining than the game, could not compare this year.  Still, there were some standouts.

Mike Byrnes, President of Byrnes Consulting, wrote his 8th annual review of the best Super Bowl commercials.

Read Mike’s Financial Advisor article for the complete details.

Here are links to watch the best ads:

“2017 Big Game Ad with Christopher Walken and Justin Timberlake” from Bai


“Super Bowl Commercial 2017 with Terry Bradshaw” from Tide


“Big Game Commercial with Cam Newton & Miranda Kerr” from Buick


“Hero’s Journey Starring Melissa McCarthy” from the 2017 Kia Niro


“#UnlimitedMoves with Justin Bieber, Rob Gronkowski and Terrell Owens” from T-Mobile

See previous years’ Super Bowl commercial articles: 20162015, 2014, 2013, 2012, 2011 and 2010.

Need help with your advertising and multimedia strategy in today’s digital age? Contact Byrnes Consulting for assistance.  “Roger that!”


  • Paula Harris February 21, 2017 at 9:47 am

    I’d like to vote for the Sheilds MRI “Roger That” commercial. It had the greatest impact on the vernacular in New England. Roger that!

    I did laugh pretty hard at the Kia ad.

  • Michael W. Byrnes Jr. February 21, 2017 at 9:57 am


    I agree. It was a solid ad because “Roger That” got a lot of buzz, local news coverage the sports channels even showed it on things like ESPN.

    Unfortunately, it wasn’t considered as it didn’t happen during the Super Bowl. Each year I only evaluate the commercials that run after the first play up until the game is over.

    Thanks a lot for your comment! — Mike Byrnes

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