LinkedIn Announces New ‘Endorsement’ Capabilities
LinkedIn has had the capability to recommend a connection, but they just announced that it is easier to “endorse” someone in your network.
Read Mike Byrnes’ Financial Advisor article to:
- Learn about the new “Skills & Expertise” functionality
- Know how to get started endorsing
- Understand why the SEC and FINRA should update their old rules restricting advisor testimonials
If you are connected with Mike’s LinkedIn profile, give the endorsing feature a try!
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Mike,
Thank you for writing your article on LinkedIn’s new Endorsement feature. I think “Endorsement” is a great way for people to acknowledge, very quickly and easily, the skills of others without needing to write a recommendation. I hope it is not taken away by any governing organizations. Reagrds, Andy Graham
Some good posts for advisors from Bill Winterberg on a related topic:
http://fppad.com/2009/03/15/adviser-use-of-linkedin-may-violate-sec-rules/#comment-71690
http://fppad.com/2012/10/05/how-to-hide-endorsements-from-your-linkedin-profile/?awt_l=1X7CMs&awt_m=3mAC_gz0.c_F29N
Let’s hope regulations get updated! — Mike Byrnes
Thanks for the info on this new LinkedIn feature! I’ll be interested to see how Compliance Departments address endorsements – will these been seen as “testimonials”? And will advisors use this functionality anyway?