Leverage brand ambassadors
There are a few large companies that serve as an excellent example of how to fully utilize the power of their own people, when it comes to social media. Out of all industries, one of the best organizations to learn from is Dell, an American multinational computer technology corporation.
Dell successfully recognized that social media is not just a marketing tool. It is essential in the day-to-day jobs for many of its employees. Plus, it helps to have thousands of trained brand ambassadors interacting with clients and prospective clients online, as the scale and speed of social network communications is too much and too fast for just a few people in a corporate communications department.
Read Mike Byrnes’ Financial Advisor article called “Dell Social Media” to understand why to:
- empower your employees
- create a social media training program
- lose control, but not complete control
Need help building a successful social media strategy? Reach out to Byrnes Consulting for assistance.