Mike Byrnes, national speaker and President of Byrnes Consulting, LLC, spoke at Barron’s Top Advisor Summit in Orlando, Florida on September 13, 2012.
Watch nine YouTube videos with excerpts from recordings of his two presentations.
Social Media 101: The New World of Communications
Part 1 (4 minutes)
Topics: the social media compliance landscape, why clients pick advisors and how many millionaires are using social networks.
Part 2 (4 minutes)
Topics: how the referral process will change in the research area and the importance of a strong digital footprint.
Part 3 (3 minutes)
Topics: how a simple internet search of a prospect can deliver extremely valuable information to help convert even more business.
Part 4 (3 minutes)
Topics: why Facebook can help financial advisors make more personal connections to get clients to be loyalists and hopefully advocates.
Part 5 (7 minutes)
Topics: top advisors’ questions on virtual meetings (using Skype and Google+), LinkedIn Premium, how much time to spend on social networks, and what is needed to have a great website.
Social Media 201: Secrets to Successful Online Marketing
Part 6 (5 minutes)
Topics: why the future of business is changing, the compliance landscape, the communications revolution and the explosion in mobile usage.
Part 7 (2 minutes)
Topics: merging personal and professional to create “social business” and how to be found using “content, content, content.”
Part 8 (4 minutes)
Topics: content marketing strategies like “newsjacking,” the importance of personal stories and being “flawsome.” The power of Facebook and YouTube.
Part 9 (8 minutes)
Topics: top advisors’ questions about online advertising, Hootsuite, Pinterest, compliance approvals, clients connecting and researching clients to then wow them.