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The Importance of Having an Ideal Client Profile

One thing that commonly differentiates firms that are successful from those that are not, is a focus on getting the right types of clients. Firms with a defined target market that make sense, most often grow their business faster and easier.

Read Kevin Feehily’s article that appeared on RIACentral.com to learn why having a written ideal client profile is important in identifying the right clients.

Learn 5 reasons why having an ideal client profile can help by:

  1. Providing focus on the right target market.
  2. Allowing for more effective communications.
  3. Improving the prospect-to-client conversion rate.
  4. Increasing the right type of referrals.
  5. Identifying clients that you will enjoy working with.

If you need help defining the right target market to focus in on and then creating a written ideal client profile, contact Byrnes Consulting for assistance.

 

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