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Lessons Learned From America’s Biggest Marketing Showcase

More than half of this year’s Super Bowl advertisers showed their commercials online before the big game.  Why is that?  For social media buzz!

For proof this can really work, just look at last year’s young Darth Vader ad that now has over 70 million online views.

Read a Financial Advisor article by Mike Byrnes, President of Byrnes Consulting, to learn more about 2012’s best Super Bowl commercial and its competition that were showcased in front of the largest TV audience in the history of the United States:

Chrysler’s “It’s Halftime in America.”  (Also, on this page, see a demonstration of how social media can create a viral effect throughout the United States.)

Honda’s “CRV’s Day Out” (The extended Ferris Bueller’s Day Off version will drive more traffic online, but is there a copyright issue?)

Volkswagen’s “Dog Strikes Back

M&M’s “Just My Shell

Doritos’ “Sling Baby

Bud Light’s “Weego

Doritos’ “Man’s Best Friend

Skechers’ “Go Run

Also see the 2010 and 2011 best Super Bowl commercials.

What did you think was the best commercial?  Please share your comments below and forward this page to your social network.

Want to discover how to best integrate traditional marketing and social media? Contact Byrnes Consulting to create a strategy and implement industry best practices.


  • David Edwards February 13, 2012 at 4:29 pm

    Chrysler’s “It’s Halftime in America” hands down. It’s the only commercial I remember a week later. Stood out because it was NOT dogs, babies, or bathroom humor.

    Got tons of extra play because of Karl Rove’s totally bone-headed attack the next day on Fox.

    Best regards,
    David Edwards

  • Mike Murphy February 15, 2012 at 8:01 am

    Absolutely agree with your picks. It’s a shame the politicians twisted a great message for all Americans in the Chrysler ad. Detroit is back and we should all be proud.

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