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The power of a tagline

One of the most powerful marketing messages an organization can have are the handful of words that make up a tagline. It is the brand element that makes a huge first impression and, if done well, a lasting impression.

Read Mike Byrnes’ article entitled, “A Few Powerful Words” in the August issue of NAPFA Advisor Magazine.

Learn best practices in crafting a concise and impactful message, looking at one of the best taglines of all time and get insights on Byrnes Consulting’s 8-step process.

Need help creating or improving a tagline? Contact Byrnes Consulting to craft a winning message.


  • Jack Wrobel August 29, 2011 at 10:42 am


    Thanks – if you agree, I would like to pass this out at the next FHF Board meeting to show them the process involved.


  • Carla Tardi September 13, 2011 at 9:05 am

    Thank you, Mike.

    A very succinct article with lots of good tips.

    If okay with you, I would like to save it for possible use in my new role as a technical writer with the Massachusetts Department of Transportation (MassDOT), which is undergoing a major consolidation and likely would have some marketing needs.


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