Super Bowl XLV set a new record for the largest U.S. television audience for a single broadcast, drawing in 111 million U.S. viewers, topping the 2010 final tally by almost 5 million, according to Fox.

Along with a display of two great football teams, the Green Bay Packers beating the Pittsburgh Steelers 31-25 in Dallas, Texas, the nation got to see the work of some of the best marketing minds in the country.

Want to know which ad was the best and why?
Read Mike Byrnes’ article in Financial Advisor magazine.

The article shares six key lessons from the commercial that can be applied to any marketing strategy on the topics of:

• Defining target markets
• Using humor
• Differentiating products and services
• Using a meaningful tagline
• Delivering a consistent message
• Utilizing social media

Contact Byrnes Consulting for help with advertising or other marketing campaigns.