Six steps for conducting client focus groups
Mike Byrnes shares how to “Bring your practice into focus” in a recent practice management column in InvestmentNews.
Read the article to learn about these six steps to take when conducting a client focus group:
1. Develop a strategy.
2. Select attendees.
3. Use a facilitator.
4. Determine a budget.
5. Make it comfortable.
6. Analyze the responses.
Those that listen to their clients’ valuable input will be much more successful improving their business.
Contact Byrnes Consulting for help with focus groups or other forms of client research.