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Seven things to know about social media

Here are highlights from an article written to establish how social media builds credibility, trust and relationships.

Social media…

1.  is not a fad

2.  is built on the Web 2.0 model

3.  isn’t for everybody – but most target markets are actively using it

4.  helps make referrals stick

5.  is one element of a strong online presence

6.  helps establish brand credibility

7.  connects businesses to traditional media

Read the full article written by Mike Byrnes at RIABiz, an online advisor community.

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