Here are highlights from an article written to establish how social media builds credibility, trust and relationships.
Social media…
1.  is not a fad
2.  is built on the Web 2.0 model
3.  isn’t …

The better you know your client relationships, the more successful your firm will be.
Map out a plan to conduct qualitative and quantitative research, using:
• online surveys
• printed surveys
• 1-on-1 interviews …

Ten tips aimed at increasing sales effectiveness.
1. Provide a solution. Don’t push a product or service, especially if it’s not needed. Match demand with a product or service that your …