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Archive for April, 2010
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What to aim for when using social media
Social media is one of the most popular topics in today’s business world. With the piles of information, it is sometimes hard to set sight on social media's business objectives. If you need assistance integrating social media into your overall m
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Developing a marketing collateral strategy
When creating multiple marketing pieces (e.g. flyers, brochures, letterhead, business cards, etc.), a company should step back and construct a collateral strategy that integrates all communications, not just those printed. The strategy should be well
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Perfect your pitch… ten tips
Ten ways to develop a game-winning elevator pitch using a value-focused approach. 1. How do you help? The most important thing to remember is to let your prospects hear the true value you provide in your initial conversation. 2. Listen before t
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SWOT it!
For half a century, businesses have been using a simple tool called a SWOT analysis. SWOT stands for four sections: strengths, weaknesses, opportunities and threats. Typically these sections are broken into a four-quadrant box as shown here. SWOT
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