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Keys to success
To assist advisors be more successful, Mike Byrnes gave a keynote presentation at the Investment Management Consultants Association 2011 Winter Specialty Conference – Business Development and Investment Strategy. Mike’s "12 Keys to Success in 2012" session provided a wide array of business planning tips aimed at helping the attendees surpass 2011 results. Mike shared industry strategies on topics such as business planning, growing a practice and being more efficient and effective, with the hope of assisting advisors improve client relationships, new business and profitability. Watch a few minutes of Mike giving tips to the IMCA attendees to get more client and strategic alliance referrals. Also, subscribe ...
Advisors and social media
Registered Rep. reports that more than half of advisors are using social media, yet many are not using it effectively. Watch a 5-minute video of Mike Byrnes, President of Byrnes Consulting, talk about the importance of social media and get tips on how advisors can use it effectively. Diana Britton, Staff Writer for Registered Rep. Magazine, asked a handful of key questions: Is social media a fad? Are advisors using it effectively? What is the key social network? What is one feature on LinkedIn to help advisors be more successful? Where do advisors fit on the purchase decision spectrum and why is that important? After watching the video, ...
Leveraging Philanthropy
Charitable giving should be done for the right reasons, but financial advisers can also use philanthropy to benefit their practices. Watch a Wall Street Journal 2-minute video of Mike Byrnes, president of Byrnes Consulting, LLC interviewed by Jennifer Hoyt Cummings, Broker’s World Reporter at Dow Jones Newswires. Get answers to: How can wealth management companies better use charitable giving? What are some specific ways that wealth management firms can reach out to charities? How can advisors use social media to help with their brands? If you need help building a philanthropic strategy, reach out to Byrnes Consulting to get started.
Making an IMPACT
Mike Byrnes presented at IMPACT 2011 in San Francisco to a room full of advisors on the topic of Building a Compliance-Friendly Social Media Strategy. He then moderated and joined a panel with Bill Winterberg of FPPad.com and Daniel Bernstein of MarketCounsel, LLC that fielded over 40 minutes of questions at the end of the session. Along with presenting, Mike wrote three articles for Financial Advisor about social media, branding and centers of influence. Learn more here: Social media hot topic at Schwab conference Conveying your story through a brand Nurturing relationships with influencers Look for more pictures from the conference on the Byrnes Consulting, LLC ...
Pershing’s winning advice
There was lots of game-changing advice shared at INSITE 2011, Pershing’s Financial Solutions Conference in Hollywood, Florida. George W. Bush, 43rd President of the United States, The Rt. Hon. Gordon Brown, MP, Former Prime Minister of Great Britain and Northern Ireland, and Bill Belichick, Head Coach of the New England Patriots, all gave keynote addresses, just to name few. Mike Byrnes, President of Byrnes Consulting, wrote a handful of articles and took some pictures for Financial Planning, On Wall Street and Bank Investment Consultant. Belichick Shares Success Strategies With Advisors Get advice from the sure-to-be Hall of Fame coach of the New England Patriots ...
Byrnes Consulting in the news
Byrnes Consulting is proud to announce that in the first year after byrnesconsulting.com was redesigned it had over 30,000 pageviews, with just under 13,000 visitors. In that same year, Byrnes Consulting was published over 70 times! Take a look at the long list of articles, videos and more. We thank you for visiting and thank you to the many publications that have recognized Mike Byrnes, President of Byrnes Consulting, LLC, as an industry thought leader on hundreds of practice management topics. Please keep coming back to see a steady stream of contributions dedicated to helping your business become more successful!
AdvisorTV: Top Priorities in 2011
Pamela Black, editor-in-chief at Bank Investment Consultant magazine, interviewed Mike Byrnes about how advisors can be more successful in the New Year. Watch this 5-minute interview to get advice on: • Business plans • Brands • Strategic alliances • Target markets Learn about hiring Mike Byrnes as speaker. Contact Byrnes Consulting for help becoming more successful in 2011.
Watch a Wall Street Journal video on social media
Mike Byrnes, President of Byrnes Consulting, was featured in a Wall Street Journal video on the topic of social media. Annie Gasparro, a reporter for Dow Jones Newswires, writing for “Broker’s World”, asked: • Why aren’t all advisors embracing social media? • What are the top areas of focus? • How can advisors benefit from social media? • How do Google search rankings impact the consumer? • What is a classic mistake when it comes to social media? Hopefully this short video will give you a sense of some of the benefits of social media. Contact Byrnes Consulting if you would like to build a social media strategy.
“Social media, the new PR” presentation
By now you have heard many stats about social media’s wide reach and impact, but do you know why it has become such a powerful marketing tool that is changing the competitive landscape? In the “Social media, the new PR” presentation, Mike Byrnes shares how… • the world of public relations is shifting as a result of the social media revolution • social media works as part of an integrated marketing approach • to build a social media marketing plan and optimize viral marketing • to use LinkedIn, Facebook and Twitter (tips for beginners to experts) • to gauge current rankings and measure social media ROI Contact ...
Branding a new or existing business
Byrnes Consulting is proud to have written the cover story, “Branding a New Business”, in the September 2010 issue of Transitions Magazine. Read the full article to learn about these topics and more. • Why a brand is the foundation for business success • 3 steps to determine a brand • 3 reasons not getting it right the first time can cost thousands of dollars • 10 questions to consider when creating a strong brand name • 3 precautions when picking a brand name • 8 steps when creating a brand name (or revising an old one) • Why a good brand is your best friend Do you need a ...
21 public relations essentials
The old saying, any PR is good PR is no longer true. Negative news can tear down any credibility your organization has in no time at all. Even with positive publicity, there are more outlets for companies to get exposure, so with all the noise, your message needs to stand out. Just getting your firm name listed in different forms of media is no longer a barometer for a successful PR campaign. Here’s a checklist of 21 public relations must haves: 1. A PR strategy. Just like with any marketing tactic, if you do not have a clear purpose and accountability within ...
Increase sales without being salesy
Here are highlights from an article written to show 10 tips for developing your business without coming across like a used-car salesman. 1. Be a problem solver – not a salesman 2. Educate – don’t pitch 3. Have your clients sell for you 4. Take a team approach 5. Don’t be all things to all people 6. Develop and further relationships – don’t sell 7. Take a comprehensive approach 8. Do an inventory 9. Get permission to conduct research 10. Be well known Bonus. Compliment your competitors Read the full article written by Mike Byrnes at RIABiz, an online advisor community.
Know your exit strategy
Ten things to consider if selling a business 1. The mission. What is the purpose of the business? Is there an end goal, or can the firm continue into perpetuity? 2. The plan. What is the long-term business plan, including the time horizon? What happens if severe health issues or death suddenly occur? 3. Accomplishments. What defines success for the organization? What accomplishments still need to be attained and how much time is needed to achieve them? 4. Marketing. What marketing tools are needed to attract buyers? What information is needed in the communications (e.g. firm history, track record of services and products provided, ...
What makes a great mission statement?
Ten ingredients of a strong mission statement. It should provide a direction for an organization, challenging it to move forward. It should be clear. It should be concise (ie. no more than three sentences .) It needs to be professionally written, but in the voice of the organization. It needs to be easy to remember and recite. Although it is not permanent, it should be written for the long term. It shouldn’t be too restrictive, as change is always constant. It should help differentiate a firm from the competition. It should resonate with the appropriate target market(s). It should educate strategic alliances and centers of influence. Need help determining your mission ...
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Social Media Compliance: Clarity Or Confusion?
The U.S. Securities and Exchange Commission and the Financial Industry Regulatory Authority have recently come out with communications regarding social media usage by advisors. Read Mike Byrnes Financial Advisor article to learn more about how soc
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12 Business-Improving Articles From 2011
Read a dozen great articles from 2011 that you might have missed. They were written by Mike Byrnes, President of Byrnes Consulting, to help your business… and hopefully they help 2012 be your best year yet. Read the list on Financial Advisor to
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‘Tis The Season To Tag Your Clients
Learn why, in a client referral driven industry, appreciation events are so important to increase satisfaction and build advocates. Read Mike Byrnes' article published by Financial Advisor to get an understanding of why holiday parties are so impo
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Keys to success
To assist advisors be more successful, Mike Byrnes gave a keynote presentation at the Investment Management Consultants Association 2011 Winter Specialty Conference – Business Development and Investment Strategy. Mike’s "12 Keys to Success i
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Increase Your Chances Of Prospects Finding You
We live an era of "search." No matter what people are looking for, they can find it online. Advisors' businesses are no different. That is why search engine optimization (SEO) is so important. Read Mike Byrnes' Financial Advisor article to learn 8
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